Anyone will make a complaint when facing something that goes wrong. Now the times have changed if first complaints are more delivered over the phone. In the digital era like this 65% of customers are more happy to convey complaints through social media than a call center. The reason is that social media is more practical, it does not take pulses of tens of thousand, and also faster read by admin. Unfortunately many of the business owners who still do not know the benefits of social media as a support customer service. Most of them only focus on improving branding and marketing through social media only. While the complaints and customer questions on social media just ignored. Through social media, we can know what kind of products desired by consumers. In fact, we can know the trends and competition of products that exist in the market. Feedback in the form of suggestions and criticisms on social media can be the basis for business owners to develop the latest products. Therefore it is important for you to ask comments by way of buy comments on Instagram.
In addition, social media users can also be a tester and quality controlling well for your business. Some of them will convey bugs and other issues related to your product, of course, it is very profitable is not it? Looking at some of the social media benefits mentioned above, it is time for business owners to pursue and explore social media marketing. This, of course, makes social media a marketing platform that should be considered by business owners. From the data above, the point is that marketing through social media is able to reach a wide market but at an affordable cost. For small business owners, the most profitable benefit of social media is as a medium of cheap promotion and how to increase engagement most effectively. With a single viral post, your product can be recognized by millions of people, as evidence, based on Radiatemedia’s infographics, as many as 78% of small businesses can increase the number of new subscribers by 25% thanks to social media help.